Content plays.

Each play: what it is, setup in Cornersight, the steps, what you get out, and a time cost.

Play 1. "What my buyers talked about this week"

Idea: Stop guessing topics. Read the posts your buyers wrote or engaged with in the last 7 days, then write about the top 3 themes.

Setup in Cornersight

1. Add 3 to 5 keywords your buyers use (example for a sales tool: "SDR", "pipeline", "outbound", "quota").
2. Tick "The person who wrote the post" so you capture the authors, not only the engagers (authors are off by default).
3. Apply your ICP filters (job title, company size, industry).
4. Optional: turn on AI filtering and add a filter prompt, e.g. "Only posts where the author describes a problem they have, not a promotion." It keeps or drops posts, and uses your own AI key.

Steps (30 minutes, every Monday)

1. Export last week's matching posts (CSV or webhook into a Sheet).
2. Paste the post texts into your AI tool with the prompt below.
3. Pick the 3 themes with the most ICP authors, not the most likes.
4. Write one post per theme. Use the buyer's own words in the hook.

Prompt

Here are LinkedIn posts written by my target buyers last week.
Group them into themes. For each theme give:
1. A one-line name
2. How many posts mention it
3. The exact phrases buyers use (quote them)
4. The underlying problem or goal
Rank by number of posts. Ignore promotional posts.

Output: 3 post topics a week, written in buyer language.

Play 2. Mine the comments, not the post

Idea: Comments show what people disagree with, ask about, or add. That is your next post.

Setup: Track 5 to 10 creators your buyers follow. Capture commenters.

Steps

1. Filter commenters to your ICP.
2. Pull the comment text from the top 10 posts that week.
3. Tag each comment: question, objection, story, or agreement.
4. Questions become how-to posts. Objections become "here's what I think" posts. Stories become examples.

Output: A list of real questions your buyers ask in public.

Play 3. Hook bank from posts your buyers engage with

Idea: Save the first lines of posts that get the most ICP engagement (not total engagement).

Steps

1. For each tracked post, count engagers who match your ICP.
2. Keep the top 20 posts by ICP engagers.
3. Copy the first 2 lines of each into a "hook bank" sheet.
4. Tag the hook type: number, contrarian, story, question, before/after.
5. Rewrite one hook a day for your own topic. Never copy the post.

Sheet columns: post URL, author, first 2 lines, hook type, ICP engagers, total engagers, ICP share.

Why ICP share matters: a post with 2,000 likes and 3% ICP engagers is worse for you than a post with 200 likes and 40% ICP engagers.

Play 4. Pick creators by who comments, not by follower count

Idea: Before you sponsor, co-host or comment on a creator, check if your buyers actually engage with them.

Steps

1. Run Discover Influencers on your keywords (up to 10; looks back 1 month). Shortlist 10 creators from Influencer Leads.
2. Track each creator's posts for 2 weeks.
3. For each creator record: total engagers, ICP engagers, ICP share.
4. Rank by ICP engagers per post.
5. Work with the top 3: comment on their posts daily, pitch a co-hosted webinar, or sponsor a post.

Output: A creator shortlist backed by data, not vanity numbers.

Play 5. Content calendar from signals

Idea: Turn Plays 1 to 3 into a weekly plan you can run in one hour.

Play 6. Close the loop: engagers on your own posts

Idea: People who engage with your content are the warmest leads you have. Most people never look.

Steps

1. Track your own profile and your company page in Cornersight.
2. Filter engagers to your ICP.
3. Send ICP engagers to your CRM or outreach tool (CSV, webhook, or HeyReach).
4. Message them about the topic of the post they engaged with (see the outbound copy pack).
5. Each month, check which topics brought the most ICP engagers. Write more of those.

Output: Content that feeds pipeline, and a monthly view of which topics bring buyers.

Play 7. Feed your "content brain" every day

Idea: Keep an always-fresh folder of what your space is posting about, so your AI writing tool (Claude Project, ChatGPT custom GPT, Notion AI) always works from this week's posts, not old training data.

Setup in Cornersight

1. Keyword tracking on 5 to 10 topic keywords, with "The person who wrote the post" ticked so you get authors.
2. ICP filter on, so the feed is posts by your buyers and peers, not random accounts.
3. Optional: AI filter prompt, e.g. "Keep only posts with an opinion, a number or a how-to. Drop job posts and promotions."

Plumbing

1. Webhook → n8n, Make or Zapier → append each new post to a Google Doc, Notion page or Sheet. The webhook sends the post text (postText), post link (postUrl), whether the lead liked, commented or wrote it (engagementType), and the comment text (commentText). Use one webhook per keyword source if you want to know which keyword fired.
2. Once a week, load that file into your AI tool as its knowledge source.

Use it for: weekly topic picks (Play 1), "what changed this week" newsletters, sales talking points, and spotting new voices to track (Play 4).

Time: about 1 hour to set up, then automatic. (Estimate, not measured.)

Rules for all content plays

1. Count ICP engagers, not total likes.
2. Use the buyer's words, never copy the post.
3. One theme per post.
4. Review the numbers monthly and drop topics that bring no ICP engagers.